Course

Adobe Analytics: Level 01

Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business. Adobe Analytics APIs offer limitless ways to integrate your most important customer data into key business processes. Adobe Analysis Workspace removes all of the typical limitations of a single Analytics report. It provides a robust, flexible canvas for building custom analysis projects. Drag-and-drop any number of data tables, visualizations, and components (dimensions, metrics, segments, and time granularity) to a project. Instantly create breakdowns and segments, create cohorts for analysis, create alerts, compare segments, do flow and fallout analysis, and curate and schedule reports for sharing with anyone in your business.

16 Lessons

Outcomes

By the end of the course, learners would be able to:

  • Generate reports and perform customer journey analytics
  • Implement Adhoc (temporary) segments to optimize, reporting, dash boarding and segmentation process
  • How to collect data, analyse metrics and segmentation
  • Create reports and build dynamic dashboards for consumption across organisation

Course contributors:

  1. Deeksha Singh
  2. Rajat Gupta
Level: 1
Duration: 8 hours
Pre-requisites: NA
What’s next: TBD

Beginner's Guide

Introduction to Analytics

Analysis Workspace

Navigating workspace projects

Using Panels

Building Freeform tables

Visualizations

Applying segments

Metrics, Dimensions and Date Ranges

Curate and share projects

Attribution IQ

Cohort Analysis

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