OutcomesBy the end of the course, learners will be familiar with the following:
|
Level: | NA | ||
| Duration: | 7 hours 30 minutes | |||
| Pre-requisites: | NA | |||
| What’s next: | Social Media Engagement | |||
Course
Digital Engagement
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. The modern customer spends a lot of time online, uses multiple digital channels/platforms and has abundance of choices for most products/services. Businesses can personalize their marketing efforts and target relevant segments by leveraging digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.