Digital marketing strategy is planning or designing a company’s online/digital marketing presence to acquire, retain or engage with customers. Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns. This course will aid in understanding different classification techniques used to predict the click success for various instances of an ad campaign.
OutcomesBy the end of the course, learners will be familiar with the following:
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Level: | NA | ||
| Duration: | 3 hours | |||
| Pre-requisites: | Classification techniques | |||
| What’s next: | Digital Marketing: Sentiment Analysis | |||
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