Course

Pharmaceuticals Industry: Level 02

The pharmaceutical industry discovers, develops, produces, and markets drugs or pharmaceutical drugs for use as medications to be administered (or self-administered) to patients to cure them, vaccinate them, or alleviate a symptom. Healthcare is a part and parcel of our lives and hence it is important that we understand how this industry functions across different business units, This course teaches you different aspects of how a drug is procured by any individual and the details of what goes into the design of a seamless healthcare experience for any individual.

9 Lessons
Outcomes

By the end of the course, learners will be familiar with the following:

  • Identify the process involved with drug launch
  • Explore and analyze incentive compensation tactics for sales reps
  • Analyze claims in pharma
  • Appreciate the need for forecasting and marketing mix in pharma Industry
  • Explore and analyze various concepts related to sales force effectiveness
  • Apply analytics to measure patient safety
Level: 02
Duration: 13 Hours
Pre-requisites: Pharmaceuticals: Level 01
What’s next: Problem Space based courses