Course

Persuasion and Influence

Persuasion is one of the most important skills required by successful leaders in the workplace today. A good working knowledge of influence and persuasion can help one person to change another’s attitude, beliefs, or actions. To be successful, one must also understand the relationship between power and influence and how to use power and self-empowerment. Persuasion can be done by understanding how to assess one’s own level of influence, finding sources of personal power, learning strategies of influencing and persuading people, and learning how to implement those strategies.

6 Lessons

Work gets done through relationships. Sometimes it can be hard to make things happen unless people are persuaded to adapt their point of view and take action. Effective persuasion requires skillful delivery of a message and adjusting to the audience. An emotional connection with others needs to be formed while offering compelling, logical arguments, including data to support viewpoints. Persuasion requires adhering firmly to ideas with strength of resolve, but also knowing when to yield to another’s point of view. Sometimes tough-minded individuals need to be persuaded. Groups of people may need to be influenced to think in a different way. One-to-one or one-to-many, persuading can be challenging. But handled effectively, it may change a small part of a project or completely alter the strategic direction of an organization. Whether you simply want to be more effective in your daily relationships through winning hearts and minds, or you need to influence senior stakeholders’ decisions, there’s a great deal at stake. Learn to be inspiring, motivating and compelling. 

 

Primary Source of Content: FYI (For Your Improvement) by Kon Ferry

Link: https://www.kornferry.com/

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