Course

Social Media Engagement

Social media is as much about engagement with other people as it is about sharing content. The rise of Internet and social media platforms like FB, YouTube has ensured that use of social media as a platform for engaging with their customers and the insights from data from social media has become a key to running a successful business. Effective social media engagement strategies can enable powerful customer interaction mediums that power significant customer growth and profitability.

7 Lessons
Outcomes

By the end of the course, learners will be able to:

  • Know what and why of social media engagement
  • Get familiarized with the processes of social media listening and discovery
  • Do sentiment analysis
 Level: NA
Duration: 6 Hours
Pre-requisites: Hands on experience on R or Python (Level 1)
What’s next: Digital Engagement