Course Outcomes:
By the end of the course, the learners will be able to:
1. Develop and understanding of Strategic Revenue Management and its Transformation in Mars
2. Datasources and limitations
3. Key Stakeholders, Types of Stakeholders to expect and a general idea of their expectations
4. Project Planning for SRM
For queries, contact Aninthan.R@mu-sigma.com
Lessons
Module 4: KPIs to be used
- Different Dimensions of KPIs
- Volumes (What are they, how to itnerpret them, where to use them)
- Price (What are they, how to interpret them, where to use them)
- Distribution (What are they, how to interpret them, where to use them)
- Advertisements (What are they, how to interpret them, where to use them)
- Promotions and Finances (What are they, how to interpret them, where to use them)