Course

Customer Lifecycle Management

The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Nowadays most of corporations and firms in the world, including manufacturers and servicers, increasingly gain their incomes and profits through constructing and maintaining long-term relationship with customers. Effective customer lifecycle management (CLCM) can enable powerful customer interaction strategies that power significant business growth and profitability.

6 Lessons

Customer Lifecycle Management

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