The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Nowadays most of corporations and firms in the world, including manufacturers and servicers, increasingly gain their incomes and profits through constructing and maintaining long-term relationship with customers. Effective customer lifecycle management (CLCM) can enable powerful customer interaction strategies that power significant business growth and profitability.
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Induction: Problem Space Journey
The course intends to provide details pertaining to the tasks in problem space journey in induction.
Certification Guidelines – Customer Churn
Note: Students need to complete “Customer Churn Management” course before taking up “Customer Churn” certification
Certification Guidelines – Promotion & Campaign Management: Level 02
Note: Students need to complete “Promotion & Campaign Management” course before taking up “Promo & Camp Management” certification
Certification Guidelines – Demand Forecasting
Note: Students need to complete “Demand Forecasting” course before taking up “Demand Forecasting” certification
Python Programming: Level 01
Python is an interpreted, object-oriented, high-level programming language with dynamic semantics. Its high-level built in data structures, combined with dynamic typing and dynamic binding, make it very attractive for Rapid Application Development, as well as for use as a scripting or glue-language to connect existing components together.
Marketing Mix Modeling
Marketing Mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. The following 4Ps make up a typical marketing mix – Product, Price, Place and Promotion.
Marketing Mix Modeling (MMM) is a statistical analysis on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.
Patient Data Analytics
Real world data (RWD) holds various facets of a patient’s medical journey. RWD covers breadth of data for millions of patients that span across EMR, claims and survey databases, but the data has content, quality and continuity issues. Pharmaceutical companies across industry would like to leverage this data to identify opportunities and bring down costs.
Digital Marketing: Click-through Rate (CTR) Prediction
Digital marketing strategy is planning or designing a company’s online/digital marketing presence to acquire, retain or engage with customers.
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
This course will aid in understanding different classification techniques used to predict the click success for various instances of an ad campaign.
Demand Forecasting
Demand forecasting is comprised of a series of steps that involves anticipation of demand for a product in future under both controllable and non-controllable factors. Predicting right demand of a product enables an organization to: plan and schedule the production and acquire the inputs accordingly, make provisions for finances, formulate a pricing strategy and prepare marketing plans and implement them.
Digital Marketing: Sentiment Analysis
Sentiment Analysis a.k.a opinion mining is a process of identifying and cataloging a piece of text according to the tone. This text can be tweets, comments, feedback, and even random rants with positive, negative and neutral sentiments associated with them.
The key to running a successful business with the sentiments data is the ability to exploit the unstructured data for actionable insights.
Promotion and Campaign Management
Promotion/Campaign Management is an organized course of action to promote and sell a product, service or business. It’s objectives can also include building brand awareness, increasing market share or market penetration. It includes three main stages i.e., Campaign Design, Campaign Execution and Campaign Measurement.
Customer Churn Management
Churn management is the art of identifying the valuable customers, who are likely to churn from a company and executing proactive steps to retain them. This problem space explains the prediction of churn customers through risk assessment and the proactive retention measures taken towards winning back those customers.
Mu Sigma Core
We are a vibrant work place and what makes us that?
The exciting work we do for our clients, the fact that we are constantly learning and unlearning, the energy and buzz around the floors or the fact that we are constantly questioning the tried and tested methods and setting new trends.
Our Org initiatives will connect these dots for you.
While some of the initiatives will strengthen the foundations of problem solving, some are meant to inspire and drive your creativity. While some will help in analytical muscle building, some will propagate an environment of cross learning, prepare you to push your boundaries and explore new things.