Course

Customer Lifecycle Management

The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Nowadays most of corporations and firms in the world, including manufacturers and servicers, increasingly gain their incomes and profits through constructing and maintaining long-term relationship with customers. Effective customer lifecycle management (CLCM) can enable powerful customer interaction strategies that power significant business growth and profitability.

6 Lessons
Outcomes

By the end of the course, learners will be able to:

  • Get familiarized with the design of Acquisition, Retention and Expansion strategies
  • Provide an exposure to real life solutions provided by Mu Sigma in this space
  • Use CLTV methodology
 Level: NA
Duration: 12 Hours
Pre-requisites: NA
What’s next: Banking/Retail/Pharma courses