Course

Digital Marketing: Sentiment Analysis

Sentiment Analysis a.k.a opinion mining is a process of identifying and cataloging a piece of text according to the tone. This text can be tweets, comments, feedback, and even random rants with positive, negative and neutral sentiments associated with them.  The key to running a successful business with the sentiments data is the ability to exploit the unstructured data for actionable insights.

5 Lessons

Outcomes

By the end of the course, learners will be able to:

  • Have an overview of digital marketing strategies and applications
  • Examine text mining methods used for opinion mining
  • Get an overview topic identification/sentiment analysis techniques
 Level: NA
Duration: 3.5 hours
Pre-requisites: Statistics Basics
What’s next: Social Media Engagement

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