Course

Customer Churn Management

Churn management is the art of identifying the valuable customers, who are likely to churn from a company and executing proactive steps to retain them. This problem space explains the prediction of churn customers through risk assessment and the proactive retention measures taken towards winning back those customers.

5 Lessons
Outcomes

By the end of the course, learners will be able to:

  • Define customer churn
  • Distinguish between various churn scenarios in different verticals
  • Explore various Customer Churn problem solving techniques
  • Classify a given problem into one of the two categories – Predicting a churn event or Survival Analysis
  • Appreciate real life application for customer churn management
Level: NA
Duration: 11 Hours
Pre-requisites: Classification techniques
What’s next: Customer Lifecycle Management
Classification: Level 01