Course

Promotion and Campaign Management

Promotion/Campaign Management is an organized course of action to promote and sell a product, service or business. It’s objectives can also include building brand awareness, increasing market share or market penetration. It includes three main stages i.e., Campaign Design, Campaign Execution and Campaign Measurement.

5 Lessons
Outcomes

By the end of the course, learners will be able to:

  • Identified the right sampling technique and performed clustering
  • Performed hypothesis testing
  • Created analytical dataset
  • Identified the right test and control universe
  • Measured the effectiveness of campaign in terms of lift generated
  • Performed significance testing on lift generated
Level: NA
Duration: 4 Hours
Pre-requisites: Statistics Basics
What’s next: Customer Lifecycle Management