OutcomesBy the end of the course, learners will be familiar with the following:
|
Level: | NA | ||
| Duration: | 9 hours | |||
| Pre-requisites: | NA | |||
| What’s next: | TBD | |||
Click for information on Earning Credits for this course
Course
Marketing Mix Modeling
Marketing Mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. The following 4Ps make up a typical marketing mix - Product, Price, Place and Promotion. Marketing Mix Modeling (MMM) is a statistical analysis on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.