Course
Marketing Mix Modeling
Marketing Mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. The following 4Ps make up a typical marketing mix - Product, Price, Place and Promotion. Marketing Mix Modeling (MMM) is a statistical analysis on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.
Marketing Mix Modeling
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